Nox Health: Transfer of Care

Art Direction + Design: Ariel Chapman

Our client needed a creative way to announce that their sleep care would be transferring to Nox. With personalized messaging, I chose to utilize the brochure panels to tell the story of sleep from the Southern Company employees’ point of view. The outside of the collateral featured day-to-day life at work, while the inside showed that person having trouble sleeping. As a personal touch, I chose the imagery based on the client and their provided demographic data.