National Black MBA Association: Transform 2025

Creative Direction + Design: Ariel Chapman

The National Black MBA Association annually hosts the largest job conference in the US. 2025’s theme, Transform, was a pivotal year for me as a designer. Not only did I provide creative direction for several teams and manage web and video contractors, but I also designed the assets by myself. Despite the hefty collateral load and frightening deadlines, watching the vision come to life was so fulfilling. The biggest part? The members of NBMBAA loved the direction and felt they were represented beautifully.

In short, the conference was both a success and a blast.