Jack Daniel’s

Creative Direction: Me
Copy: Tatyana Phelps + Nicole Williams

Jack Daniel’s was and still is my favorite project that I’ve worked on. This was the first time I was officially listed as a Creative Director. Jack Daniel’s already had a template/format set for their  website and paid social BUT this campaign required a more customization. We also needed to find a way to merge their new campaign, Jack Daniels Presents Every Legacy Has A Beginning: A Straight Up Conversation, with last year’s: Every Legacy Has A Beginning. We were able to craft a beautiful story supported by a concise, well developed webpage, interactive playing cards, engaging social, and impressive influencer seeding kits.

You can find the live version of this page here: https://www.jackdaniels.com/en-us/BHM