Jack Daniel’s
Jack Daniel’s was and still is my favorite project I’ve worked on. This was the first time I was officially listed as a Creative Director. Jack Daniel’s already had a template/format set for their website and paid social, BUT this campaign required more customization. We also needed to find a way to merge their new campaign, Jack Daniel’s Presents Every Legacy Has A Beginning: A Straight Up Conversation, with last year’s: Every Legacy Has A Beginning. We crafted a beautiful story supported by a concise, well-developed webpage, interactive playing cards, engaging social, and impressive influencer seeding kits.
Target Audience
- Entrepreneurs
- Whiskey-Bourbon connoisseurs
- Jack Daniel’s enthusiasts
- Beverage marketers
- Liquor historians
Company Info
- Visit the distillery–they’ll let you taste their sanitizer
- The trees are black because of a whiskey fungus
- The Barrel Christmas tree is AMAZING
- Tidbit: Jack was pretty short
My Expertises
- Creative Direction
- Art Direction
- Social
- UX Design
What I Accomplished
- Creative direction
- Successful marketing campaign
- Storytelling
