Puma x Vogue, We Are Legends

For Puma Vogue, I created my first lookbook! As someone who grew up buying and pouring over Vogue magazine, I wanted to tell the story of Athletic-Leisure Fashion in one of my favorite publications. Much to my surprise, this was printed and featured in our influencer kit/locker! This was our second PUMA collaboration.

For We Are Legends (our third PUMA gig), I learned a hard lesson in being thrown into a project halfway through. Always go with your gut. PUMA’s We Are Legends is HBCU-focused. We started off with black and white content, assessed it, then looked at all of the rich colors PUMA created for the apparel. These assets were also going to be featured in influencer seeding kits, so they needed to stand out. Needless to say, the Creative Director was super proud (and tapped us for ANOTHER PUMA collaboration).