McCormick
So much fun to create a line of seasonings inspired by the diaspora! This was inspired by dad’s cooking and my former self’s love for oxtails (I am now a vegetarian). Unfortunately, the client decided not to move forward with our concepts/ideas due to internal needs. Either way, this was a great exercise. I would love to do more projects like this in the [near] future. 🙂
Target Audience
- Busy parents
- College students
- Foodies
- Teens
- Me, haha
Company Info
- Founded in 1889
- Black Currant is the most popular seasoning of 2026
- There’s a black currant seasoning???
- Ground Cinnamon, Black pepper, and garlic are the most sold spices
My Expertises
- Art Direction
- Brand Identity
- Storytelling
What I Accomplished
- Brand packaging (mock)
- Cohesive brand identity
- Family-oriented story
