Social Rebrand

Give me an element/asset and let’s see what happens–that was my exact thought while scanning Bounce TV’s original social feed. At first, social was muted, filled with clips from their original programming as well as movies that I loved growing up (because hey, I’m still growing up). Upon further review, their competitors (like BET and TVOne) were on a similar path, but they had more art direction and intention behind their posts. After assessing Bounce TV’s brand guide, the suggestion was: what if we liven this up a bit? Brighter colors, a font with a few weight variations, utilizing that unique, O/TV shape. The method was more love than madness, but the madness is what drove the content to look pretty engaging. TV is art. So the network’s social feed should reflect that.