Donatos Pizza: McDonough Grand Opening
DT Communications tapped me to create paid social media ads for the upcoming grand opening of Donatos Pizza’s McDonough location. We were sent assets from their creative agency, and… well, what they recommended did not fit the audience demographics AT ALL. So, we professionally pushed back and sent over some stellar ideas.
We veered towards sharp, stock imagery, featuring people, of course, eating and enjoying pizza. We also included close shots of Donatos’ $5 Pals. Lastly, we went with their taglines/hopeful campaigns: “Your Next Girl Dinner” and “Your Next Guy Dinner.” These performed exceptionally well!
The Numbers:
133.4K Impressions
47.7K+ People Reached
9K Ad Clicks
10.2K Engagements
6.8% Overall CTR
5K+ Website visits
22 Click-to-CTAs
Target Audience
- Pizza Lovers!
- Teenagers
- Millenials+
- College graduates
Company Info
- Operated by a daughter and father
- Popular pizza chain
- Known for having 100 slices of pepperoni on pizza
- Edge-to-edge toppings
My Expertises
- Art Direction
- Design
- Brand Governance
- Research, research, research
What I Accomplished
- Provided visual representation of the audience
- Creative strategy
- Generated record numbers for a Donatos opening
